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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Relationship between the supply and the demand of „U Cvičáku“ restaurant in Liberec
 Hlavatá, Martina ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The aim of the bachelor thesis is to find out whether the supply of U Cvičáku restaurant in Liberec corresponds to the needs and demands of its customers and, based on the obtained data, to suggest improvements of the restaurant marketing tools, which would increase customer satisfaction and alternatively attract new customers. The theoretical part gives basic information on hospitality and marketing. The practical part includes an analysis of the restaurant marketing mix and a marketing research in the form of group discussion with customers. The obtained results are compared in the last chapter and, based on the findings, improvements of the restaurant marketing tools are suggested.
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Sells Packing of Products or Content?
 Stejskalová, Lucie ; Syrovátka, Oldřich (advisor) ; Nesnídalová, Jitka (referee)
The Bachelor thesis analyse selected issues of a packaging technology and marketing. It includes theoretical and practical part. The theoretical part describes relevant selected terms and serves as a base for the practical part. The practical part describes and interprets data from a survey which was carry out on two different research samples. The summary includes data from both groups which are compared and interpreted again and also it includes some small recommendations.
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